What We Do
Communications PLanning
Stakeholders, tactics, policy communities, key messages…. here, we help you create a plan for communicating what you do and how you do it, effectively. We conduct stakeholder assessments, identify key messages, develop strategies and implement tactics for reaching your intended audiences.
Digital + Traditional
Marketing
Digital Marketing tactics are a cost effective and efficient way of reaching a large portion of the public. We can help you develop and implement digital marketing campaigns that run on social media platforms and across the google search network. Our most common digital campaign strategies are Facebook Advertising, Google Adwords, and Digital Newsletter marketing.
We also utilize traditional marketing techniques, as we believe that a comprehensive approach to communications is always optimal. This can include: identifying the appropriate marketing channels for your product, writing communications assets (i.e. FAQ’s, backgrounders, press releases), content creation, media buying, and editing.
Capacity Building
We like to lift our community up. If you want to internalize your communications and marketing activities, rather than contract out, we are happy to help you train and empower your staff to do so. We offer training sessions, provide individualized support, and can host lunch and learn sessions. We address topics such as: developing a communications strategy, identifying communications tactics, digital marketing, writing for social media, optimizing visual content, and general best practices.
Research + Evaluation
Do you want to know what people think, want, or need? Looking to find evidence of your success to generate public or stakeholder support? or do you want to take a different approach, and don’t know where to start? We have conducted advanced research and analysis on a multitude of topics, ranging from the medieval ceramic trade to contemporary human resource practices, and regional mental health policy. Our research and evaluation methods range from conducting participatory studies that rely on surveys, interviews, and content analysis to theory based methods that utilize logic models, literature reviews, and data analysis.
Implementation Support
Need to move a project from concept to reality? We have worked on a number of complex projects, some of which started in the realm of impossibility, and successfully, against all odds, transitioned to reality (on time and on budget). Our administrative skills, coupled with our background in research and communications means that we can effectively move your project through all stages of development, and see it into reality -while also ensuring that everyone who needs to know of its existence, actually knows about it.